“It’s far easier to learn from others mistakes”

One of the greatest investors of modern times is Warren Buffet, he became a billionaire through trading the stock market. This simple quote comes from him and he is renowned for keeping things very straightforward when it comes to trading.

As simple as this advice is, if I had listened to this early on in my betting career I would have saved a lot of money and a lot of time. Unfortunately, when I started trading there wasn’t anyone credible that was publicly teaching how to trade the horse racing markets profitably.

Those mistakes I had to make myself. It took a lot of trial and error before things clicked for me.

This pre-race trading guide was created once I had really cracked the horse racing markets on Betfair. See some early results above!

In short; it is the guide I wish I had when I started. It would have saved me many costly mistakes and a huge amount of time.

What Will I Learn?

✓ Where to begin, how to get set up and reasoning the correct setup is crucial
The understanding behind market limitations and characteristics
How to best interpret streaming information and indicators within a live market environment
Influencing forces and factors that cause market movement
 The 7 stages to market formation
How to identify profitable situations, ready in anticipation to squeeze as much profit from them as possible
 Where to anticipate potential threats and dangers, avoiding them before they develop
Practical methods to maximise trading efficiency
Which tools are most helpful to read the market and why

This is a product for informational purposes that has been created with over 10 years of Betfair trading experience.

Pre-Race Trading Guide Requirements:

  • Basic understanding of exchange trading (if not, see our free articles).
  • You don’t need to have used trading software, although it is useful.
  • A willingness to learn and develop your pre-race trading skills.

What’s Included?

Currently, when purchasing the trading guide you receive:

  Access to a 118 page content-rich trading guide
 1 x Video pack bonus recording and 4 x setup videos
  Downloadable Geeks Toy user settings profile
 Lifetime access to future updates (secure area)

 Unlimited access via desktop, mobile and tablet
 Audio transcription for video content
 Full product support
 Satisfaction guarantee (see below)

Who is Caan Berry?

A professional trader who specialises in trading horse racing markets before the start. Featured on Betfair Learning, Betdaq Tips, BBC Radio 4, and in 2014 was featured by Betfair for their ‘pro traders’ campaign. You may have also seen him on the Betfair homepage or as a guest speaker at the annual Matchbook Traders Conference.

Betfair Horse Racing Trader

Why Use the Guide?

Learning to trade betting odds is as hard as you make it. Going into the sports trading markets with no experience or understanding of how the markets function is quite simply; a recipe for disaster. It’s like jumping into a car and heading straight for the motorway without any prior lessons or experience.

Building a prior understanding of how the horse racing markets function can save you months or even years of painful trading experiences. I experienced this myself after bouncing off the walls for a year or so. It took me a while to build an overall understanding of what was really needed to start profiting consistently.

I soon realised; working hard is useful, but in trading; being smart about how you work is the game-changer. 

This is exactly what led to the production of the pre-race trading guide. 

New traders often experience the same problems, as I once did:

  • Erratic, seemingly random results. Originating from a lack of understanding.
  • Small consistent wins to then be totally wiped out by a big loss they didn’t see coming.
  • Not knowing when to trade, which strategy to use, or how to execute effectively.

The guide is designed with these points in mind, helping you to get the most out of the markets whilst avoiding any dangers. Understanding these potentially unprofitable situations before they happen is really a key part of trading.

I want to clear up any ambiguity though:

It is NOT about giving you a fixed system to extract money every time
– yet it does contain strategies that will show you how to exploit situations over and over again.

It is NOT just about getting more profit from each horse race
– yet it will help you to get bigger returns than you’ve seen before.


When I first began to pursue trading in 2009, I knew there was the potential to make a lucrative tax-free income. If I could understand the markets fully.

Unlike other systems such as matched betting or arbitrage, I knew there was more on offer. Without the limitations of account restrictions or offers drying up (matched betting). I focused solely on the Betfair markets. It was one of the best choices I made, without sounding corny it had a profound positive effect on my life.

In those early stages of learning, I spent much of the time feeling lost and alone. With virtually nothing on offer for new Betfair traders, it was a tough process. Fortunately, that’s not the case now.

However, the core of every new trader’s problems will always exist; lack of understanding.

All the numbers, graphs and activity of an active market appear very daunting at first. Especially when you don’t understand how to read a situation.

For me, I’ve always been obsessed with reasoning. Not just how does something happen, but why?! I think this has to be one of the biggest contributors to my success. Understanding the reasons and limitations behind market behaviour is an advantage. It allows us to identify situations and adapt should they change.

Much like that saying goes:

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime”

How Will The Pre Race Trading Guide Improve My Trading?

The guide is written without any additional ‘padding’ to make it clear and easy to understand quickly. Previous readers have reported rapid changes in results. It’s also important to remember trading isn’t just about winning large sums of money, it’s about not losing through foolish mistakes!

This guide is more than a strategy that works, it’s the explanation behind what I do and why I consider certain indicators important!

After a first read you should already be;

  • Seeing areas for possible opportunities (before they happen).
  • Realising why various components are so important to a market’s make-up.
  • Thinking like a full-time trader, executing your trades more efficiently.

Consistency is at the root of winning…

In most cases, new traders burn their bank several times over before committing. They jump into the markets without building that basic understanding of how the pre race horse markets function. This guide gives you that basic understanding before you even have to place your first trade

Ultimately the choice is yours, but for the price of just one bad trade. You can build that key understanding of the markets right now.


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Satisfaction Guarantee:

As a customer of the Pre-Race Trading Guide I guarantee if there is anything you do not understand or need further clarification with we will respond to any questions you may have, for as long as it takes until there is complete clarity on the topic! All emails directed to support will be responded to as soon as possible. If you have any other questions, also feel free to ask. Trading Guide customer emails are always prioritised in peak periods.


From the trading community:

‘My stupidity and stubbornness mean an inability to admit defeat and, after following for some time and a bit of investigation, I invested further by purchasing both Caan’s Trading Guide and Videos. It’s fair to say that these have been by far the most effective in assisting me in my pre-race trading. My strike rate has increased by 15%, confidence and understanding within the markets are massively improved. Frankly, for someone who has seen pretty much all that’s out there, I couldn’t recommend them enough. Absolutely worth the money’.
– Jon Murphy

‘I have just purchased the manual, and even as an experienced trader – I must say that I was very impressed. It is clear, concise and very much to the point. If you are considering to buy the manual I would strongly recommend that you do so. You will not be disappointed’.
– Nick Wise