Artificial Intelligence (AI) has become one of the key technologies shaping our lives. While businesses are using it to increase productivity and analyse data, AI can also help make online entertainment even more exciting. From personalised suggestions to games that adapt their difficulty based on player input and AI-generated music and virtual influencers, the future of AI and online entertainment offers many possibilities.
AI-Powered Content Recommendations
The rise of online platforms such as streaming services has opened up a whole new world of entertainment. To watch a show, listen to music and play games, it used to be that you would have to purchase a specific DVD, game or album. However, on-demand streaming platforms now allow users to access their favourite media and enjoy new titles whenever they want.
With such a wealth of online entertainment now available through digital platforms, users are spoiled for choice. However, AI algorithms are capable of analysing user interests and recommending them new media based on what they enjoy. For example, if you’re browsing Netflix, you might be able to check out new shows and films that are based on content you’ve already watched.
AI is capable of processing large volumes of data, turning user statistics into valuable information. Viewing and listening habits can be studied, and similar users can be grouped in categories to better understand them while giving them relevant recommendations.
Thanks to AI recommendations, users are able to discover new content, and the engagement on these platforms increases. Users who feel understood and enjoy their personal recommendations will be more likely to appreciate the service and keep logging in regularly.
AI In Gaming and Interactive Media
Aside from providing personal recommendations, artificial intelligence can also be used to tailor gaming and interactive media experiences for players. When playing games, users want to be immersed, with characters and worlds that seem real. AI could be used to make more realistic interactions between players and the world around them.
For example, imagine a typical conversation with a non-player character (NPC) in a game. The dialogue is baked into the game, with the same responses each time and no room for players to ask different questions. Generative AI could allow games to introduce smarter NPCs that react to the player and provide unique dialogue.
Another area in which AI could be used to improve games is adapting gameplay to player preferences and interests. While games typically have settings that can be changed, changing these settings can be immersion-breaking. AI technology could be used to introduce dynamic difficulty and gameplay that adapts to the player.
For example, online slots on this site allow you to bet real money on the outcome of each spin. Game outcomes are determined by random number generation software, and gameplay is usually rated from low to high volatility based on the frequency and size of wins. Based on player preferences, an AI software model could influence the volatility, making it more enjoyable and creating unique experiences for each player.
AI Generated Art, Music and Video
Generative AI has attracted a lot of headlines in recent years, with much fanfare regarding the creation of AI-generated art, including pictures, music and videos. While this has the potential to revolutionise the way we consume media online, many critics argue that AI can never truly create art.
Many feel that AI, which learns by analysing content that it’s trained on, can only copy art that it’s previously analysed and is therefore incapable of creating without using copyrighted material. In addition, it can be used to mass-produce work that lacks the quality of human-created work.
In the future, generative AI tools could become so commonplace that it’s difficult to avoid AI-generated art. In much the same way that the internet helped increase the spread of user-generated content, AI could become a tool to make creating art more accessible than ever before. Still, there are debates over copyright, creative credit and the ownership of AI-generated art.
How AI Tools are Used by Creators and Influencers
AI tools are already being used by many online creators, such as those who publish video content on platforms like YouTube and TikTok. The use of AI has made it much easier to write, edit and optimise scripts, and many large channels now produce entirely AI-generated content.
The use of AI tools has made the barrier to entry much lower for independent creators and can potentially give a voice to those who would otherwise be unheard. In addition, it may help to improve creative workflows, rather than simply replacing creativity. Some creators have even experimented with the idea of fully AI influencers to market products and services.
However, the widespread use of AI to generate content could lead to issues down the line, as generative AI is prone to hallucinations. These false facts could end up being repeated by many different AI creators, which can lead to changing narratives and misinformation being spread.