With new betting exchanges popping up all the time, there’s more choice than ever… who do you trust?
The latest contender is EasyBet, launching under the familiar orange ‘easy’ branding you may have seen accompanying airlines and hotels…
But is this just a gimmick? Or, does it actually offer decent liquidity? Can it compete with Betfair?
Here’s my take after spending a considerable amount of time giving EasyBet a test drive…
Who’s Behind EasyBet Exchange?
The first thing I check with any new betting company is licensing. EasyBet is run by Triplebet Ltd, the same company behind Matchbook. The Gambling Commission has it listed under Triplebet’s licence number 39504. This covers it under a betting intermediary, casino and general betting services.
In plain English, that means EasyBet is regulated in the UK and must segregate client funds. It’s also worth noting that the ‘easy’ brand has licensed its name; it doesn’t run the inner workings of the platform itself – although there are some unique differences. Next, we’ll get into those…
What Makes EasyBet Exchange Better?
A key differentiator with the EasyBet Exchange is the site’s user interface. They have some additional functions you don’t get elsewhere, although most noticeably, the site has been built for beginners specifically. In short, they’ve attempted to make the exchange experience smoother and simpler for the average Joe.
The speed and responsiveness of the sites interface is remarkably fast. The simplicity and layout of the betslips (including some extra options) is easy to understand. If you look at EasyBet here you will see it for yourself…
Back and lay bets clearly list the total liability and profit your order brings, and if you click select multiple outocmes there’s an additional tab at the top. This is a key differentiatior compared to other exchanges like Betfair.
I’ve highlighted the drop-down with a red arrow so you can see the different multiples on offer. However, as the image also shows – this doesn’t include in-game multiples yet. If they add in-game multiples like traditional Bet Builders that will surely appeal to an even broader market.
Welcome Offer and Markets…
Throughout 2026, the main welcome is the simple Bet £20, Get £20 offer widely seen across the regulated industry. The free bets are divided into four £5 tokens covering any market, football, horse racing and multiples. You need to place a qualifying bet at odds of 2.0 or greater to trigger the bonus (it’s worth checking the full terms). Existing promotions are limited but at the time of writing, there’s a money‑back offer on the PGA Tour and occasional “enhanced specials”. It would seem they’re sticking to what’s been historically attractive to new players.
In terms of coverage, EasyBet offers 18 sports categories including football, rugby, cricket and American sports such as NFL. The big leagues are all there, but if you like betting on smaller competitions or obscure markets, you may struggle to find it. There’s no live streaming, so you’ll need a separate feed if you’re trading in‑play. Horse racing markets cover UK meetings alone. On the positive side, the site has built‑in acca and cash‑out functions, with colour‑coded back and lay odds and visible liquidity.
A great matched betting tip here would be to make the most of this one and add it to your list of top betting exchanges. With such a focus on core markets and simplicity, it’s bound to grow over time.
Odds, Liquidity and User Experience:
Competitive odds are the selling point of most exchanges. In my own comparisons on Premier League matches, EasyBet’s prices were up there with Betfair’s. Hopefully, over time, they’ll start to introduce more side-markets and variety. Although we have to appreciate, a new exchange has to build liquidity and presence first. For very sharp players, it’s best used as a secondary market to shop around for value, rather than replacing your main exchange at this point. The in‑play section includes football, tennis and cricket, but the number of live events is limited. Without live streaming or detailed stats, reacting to momentum shifts can be trickier.

The user interface is very mobile‑friendly – again, a sign of who they are targeting…
A vertical menu lists sports and markets, and the betslip pops up with options to build multiples or set your own odds. The app mirrors the desktop experience with compressed menus for smaller screens. This is exactly the type of thing you’s expect with an airline brand launching a betting company. Undoubtedly, they have vast experience in user interfaces!
Payment methods include debit cards, PayPal, Google Pay and Apple Pay. Withdrawals are often instant, which is a refreshing change from some bigger sites.
Pros and Cons:
From a trader’s perspective, EasyBet offers some compelling positives:
- Regulated and licensed by the UK Gambling Commission, giving peace of mind over fund safety.
- Competitive odds on certain markets, with enhanced specials boosting prices in football, racing and NFL.
- Exchange format means you can both back and lay, just like Betfair.
- Clean mobile design makes it easy to navigate and place trades quickly.
However, there are drawbacks:
- Limited market depth and liquidity (good for recreational stakes and main markets).
- No live streaming or detailed in‑play stats.
- Narrow sports coverage compared to bigger exchanges with more variety of markets.
- New platform is still ironing out kinks – occasional glitches and limited customer support hours.
How It Fits Into Your Betting Strategy:
So, should you use it? If you’re already active on Betfair, view EasyBet as an additional tool, but not a replacement just yet. Fans of tools like Outplayed Pro will undoubtedly want to give this one a go.
In my own trading, I’ve used exchanges like Matchbook for price shopping or to avoid extra charges. EasyBet could fulfil a similar role: you might find the odd price that’s slightly better or a market where Betfair’s liquidity is thin. Because EasyBet is licensed and shares infrastructure with Matchbook, I’m comfortable depositing a small float to test the waters. But I wouldn’t move my entire bank over until liquidity improves…

There’s also an opportunity for arbitrage betting if you’re quick. Occasionally, I’ve seen EasyBet’s prices lag behind Betfair during sharp market moves. If you can back at high odds on EasyBet and lay lower on Betfair (or vice versa), there are small but consistent profits to be made. Just remember that liquidity can dry up fast, so don’t over‑stake. And as with any new site, keep an eye on withdrawal times and customer support response; trust is earned over months, not days. So far, they have a pretty good rating on independent review sites.
Our Overall Conclusion:
EasyBet is an intriguing entrant to the exchange space. Its ties to the “easy” brand give it immediate recognition, and the partnership with Triplebet means it’s properly licenced. The site’s clean design, fair welcome offer and competitive odds make it worth having an account. But it’s still very much a work in progress: market coverage is modest, live features are lacking, and liquidity is inconsistent.
Use it as a supplementary exchange to sniff out value, not as your number one trading venue. That said, it’s easily jumped onto the shortlist of top betting exchanges.
As always, approach new betting platforms with a responsible mindset. Test with small stakes, verify it’s what you truly need, and only then scale your involvement. Remember, the biggest edge isn’t a flashy bonus or a slick app; it’s your discipline and ability to react calmly when the market moves.
EasyBet might grow into a serious competitor, but for now, treat it as a handy option in your portfolio rather than a game‑changer. And if it does mature, you’ll already be there, ready to take advantage of the opportunities that come with a growing exchange.
Related: How Does Lay Betting Work? Everything You Need to Know…



