Busy season has begun! …and just maybe I’ve over-subscribed myself to a few things lately. But good things often come from pushing the boundaries!
Maybe this wouldn’t have been what I had to say on Saturday morning though, probably something more like: “I’m never drinking again”. We’ve all been there though…
Since I was invited last year, a lot has changed.
In comparison to last year there was a huge amount of additional effort from the purple exchange. Sponsoring the feature, some interesting guests and a lot more promotion. The most noticeable behind their advertising, a few swanky videos like this and more promotion in general, hopefully we’ll see more liquidity on Betdaq in the coming months.
It might not of impacted us all as traders yet, but more you look, the more changes are noticeable…
Positive Purple Vibes…
So I’m not so naive to think a betting exchange can just get better by helping the traders. Largely, traders profits come from those taking poorer value. Punters, arbers, and of course – other traders.
It’s an interesting topic because; what comes first? Traders and market makers, or punters and recreational users? Obviously the market makers can offer illiquid markets full of gaps, but that isn’t so appealing to the punters now is it. In reality, every exchange needs both, at the same time preferably. Anyway, over the last year or so it seems Betdaq have made some appealing improvements such as:
- XSP – Exchange Starting Price function
- Free Proform Race Guides – Data based statistics
- New Mobile App
- Promotional Rewards – There was a good one giving traders commission back on Wednesday. Hopefully it returns.
I hadn’t really noticed much of these previously as an API user. I was aware of the trading refunds and XSP function but most of the software’s haven’t included it just yet. Personally I look forward to when they do as I tend to use SP to avoid getting stung on a late fill in the final minute. Race guides are useful when looking up a horses running style and, well, any promotional rewards welcome!
Admittedly, I won’t use all of them myself. But hopefully all of this will lead to more volume on the purple side, making day-to-day trading on Daq more workable…
Are they primed to take a larger chunk of the exchange market? I’m not sure if it’ll happen this month, although it definitely looks like more effort inbound. Maybe the influence and power of Ladbrokes is about to give them a push? I know many were hopeful of this some time ago. It’ll certainly be interesting to keep an eye on with the reduced charges…
I do wonder how they could take a bigger chunk of the pie though?
In the past, any feedback I’ve read from the trading community in particular is the problem around trading less liquidity. Maybe these extra features and advertising from Ladborkes will help them break through the silence.
I’d be interested to know if readers have any other angle on it. How can they get more regular users through their door? Is it possible? Feel free to comment below!
Related: Betdaq v Betfair. Commission & Charges