Gordon Elliott: Death, Destruction and My View…

Updates surrounding Gordon Elliott have been in my notifications on a daily basis for almost a week now…

I didn’t intend to blog about it, although having seen several more this morning, I can’t resist any longer.

So here’s a quick one to share my personal thoughts on the situation.

That Gordon Elliott Photo…

It’s a shocker, no doubt about it. Having seen it over the weekend quite early on, like many others, I instantly assumed it was photoshopped.

However, after seeing Gordon’s statement on Sunday I was gobsmacked. The shock then turned to frustration as I fully digested the statement itself. In my opinion, it was an extremely poor and probably rushed statement that he will no doubt regret.

Of course, there is no reasonable excuse and the photo is indefensible, but I personally thought the statement of context was terrible.

What should happen?

Clearly, this kind of behaviour can’t go unpunished. Gordon’s conduct needs to be investigated thoroughly by the appropriate bodies and the yard should be subject to a thorough welfare check, potentially there should some hefty fines and a training license revoked. We aren’t in possession of all facts so I don’t feel its fair to suggest much more than that at this stage.

You have to remember; Gordon’s actions and behaviour does not necessarily reflect that of his staff, some of the most under-appreciated caring people in the industry.

Having traded horse racing for years I appreciate the animals and beauty, although cannot claim to understand how devastating this must be for those who actually care for the horses. I’m talking about the stable staff here. What have they done wrong?

Also, as Matt Chapman suggests below, I don’t believe in this trial by social media.

This leads me to a second point that has been frequenting my thoughts this week…

A Very Modern Circus: Social Justice

As you might expect, Betfair Paddy Power instantly dropped Gordon as one of their brand ambassadors.

In the Racing Post they said:

“While we recognise that Gordon deeply regrets and apologised unreservedly for his poor judgement his actions are completely at odds with the values of the Betfair brand and that of our employees.

“With that in mind, we have decided to discontinue our association with Gordon with immediate effect.”

Ditching Mr Elliott was the right option, although I’m not so sure about puffing their chest out about morals and brand values were needed.

A short memory maybe…

They weren’t alone though, much of the industry has been pumping this story for their own financial gain all week.

Dan Skelton was very keen to tell everyone he “struggles for words” (in association with the Racing Post and Ladbrokes-Coral branding).

I’m surprised they didn’t slam a sign-up link and free bet in with the tweet description.

No doubt the Racing Post will be back to headlines with “the industry needs to clean up its image” next week.

So what’s my point here?

Yes, the photo is disgusting and there needs to be a thorough investigation with the appropriate consequences.


It needs to be done properly, thoroughly and with full context. Not this social media witchhunt where people are able to abuse others under an anonymous alias, release information without context and facts whilst remaining 100% irresponsible for what they are doing.

I’ve seen many talking about Mr Elliott having a lack of respect for the horse, whilst simultaneously posting the photo to incite further hate, or gather clicks for advertising.

What about respect for the stable staff that presumably cared for this animal? No doubt their lives are in turmoil too right now through no fault of their own.

I know that social justice warriors are a very modern problem but if people want the “industries image” to perk up they need to have a word with themselves and stop being hypocrites.

Click Here For More Recent Blogs…

5 thoughts on “Gordon Elliott: Death, Destruction and My View…

  1. As the old say…reputation takes a lifetime to build and a second to destroy. No matter happens don’t he will ever recover from this…

Leave a Reply

Your email address will not be published. Required fields are marked *